World High Life PLC, (AQSE:LIFE, OTCQB:WRHLF), the AQSE and OTCQB listed investment company, is pleased to provide an update on the progress of its wholly owned subsidiary, Love Hemp, during the global Covid-19 pandemic.
Love Hemp is passionate about creating the UK’s leading range of trusted CBD products, with new product development at the heart of the brand. Love Hemp was the first company to produce functional spring water in the UK infused with CBD. Oils, sprays, vapes, chocolate, jelly domes and beauty products, including its innovative CBD-infused face mask and body ointments, all followed. In response to current challenges, Love Hemp has shifted focus, building on the opportunity to achieve stronger online sales, achieving a 39% month-over-month increase since January 2020, while expanding its offerings to meet consumer demand.
- The Love Hemp brand (www.love-hemp.com) has increased online sales by 39% month-over-month since January 2020
- The brand has secured a number of notable listings from major retailers, including Boots, to complement its existing listings with Ocado, Holland and Barrett and Sainsbury’s.
- According to Alliance Healthcare, the UK’s leading distributor to pharmacies and independent retailers, the Love Hemp brand is now its top-selling CBD brand.
- The brand is in negotiations with some of the UK’s biggest retailers for several new product listings from September 2020
- To support growing demand and sales, Love Hemp’s second online retailer, CBDOilsUK (www.cbdoilsuk.com), is expanding its product portfolio with three new brands and a renewed web presence in the near future.
- LH Botanicals (www.lhbotanicals.com), the CBD wholesale business of Love Hemp, adds production capacity and new product lines through the acquisition of new machinery
Having secured a number of notable listings with leading retailers including Boots, Ocado, Holland and Barrett and Sainsbury’s, as well as being on the Evening Standard’s list of top CBD oil brands in the UK in August 2019, Love Hemp also won Best CBD Brand at the 2020 Beauty Shortlist Awards.
New product development is at the heart of the business, with the launch of Love Hemp Immune in April 2020, more than six months ahead of schedule, underscoring the brand’s ability to be flexible and agile, while meeting the needs consumers in the current circumstances. There is also a range of new products in development ranging from confectionery to drinks, oils and sprays. Rebranding work done by external marketing partners, Propaganda, will be live in retail stores and online from October 2020.
Additionally, the company’s online retailer, CBDOilsUK, is expanding its product portfolio with the launch of three brands in the next two months, while its wholesale production unit, LH Botanicals, is committed to fully supporting customers. during this difficult period and increased its production capacity. with the acquisition of new machines for the production of capsules and bath bombs.
Tony Calamita, CEO of Love Hemp, said: “There is no doubt that the challenges facing businesses around the world today are unique. As brick and mortar stores closed or experienced less foot traffic and reduced hours, it highlighted the need for us to have a strong online presence in order to keep people engaged with our brands and our products. We have expanded our online offerings and are committed to continuing to provide the best experience for our customers, so they can continue to shop and engage with us efficiently, with minimal disruption. Fortunately, consumer demand for our products is growing and we have adapted, through great teamwork, to be able to grow the business under new circumstances, expanding our presence in e-commerce and educational marketing, which will be the foundations of our model. go forward.
For more information, please contact:
Founder & CEO
World High Life PLC
+44 (0) 7926 397 675
AQSE Business Advisor
Mark Anwyl / Allie Feuerlein
Peterhouse Capital Limited
+44 (0) 20 7469 0930
Financial Public Relations
Camilla Horsfall/Megan Ray
+44 (0) 20 7138 3224
For more information on World High Life, visit: www.worldhighlife.uk
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