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Email is one of the most effective tools for building a business in the cannabis industry today, but the choices are yours when it comes to connecting with leads through email. Should you send a direct email message to everyone you want to communicate with, or should you send a message to a list of people? The answer boils down to whether you are marketing to the recipients or selling to them.
Sending one-to-one emails is more appropriate for one-to-one business communications, while list-based messages are used more effectively as part of your marketing plan:
- Marketing campaigns: Email marketing campaigns are typically sent as part of list-based email marketing to generate, nurture, qualify, and convert targeted audiences of potential customers at all stages of the buyer’s journey.
- Sales awareness: Individual emails (i.e. direct emails) are usually sent as part of an individual marketing campaign. Sales reps typically send one-on-one sales outreach messages to qualified prospects who are in the later stages of the buyer’s journey.
Depending on the size and structure of your organization, you may work alone or with multiple people internally and externally to manage email marketing and email sales outreach. The most important thing to keep in mind is that you are using the right kind of email communications to reach your marketing and sales targets because they are two different things.
Email Cannabis and Hemp Licensees Directly
Connecting with cannabis and hemp licensees in the United States, Canada and international markets is now easier than ever! Subscribers to the Cannabiz Media License Database can use the Direct Email feature to send one-to-one emails from their personal email accounts without having to leave the license database.
In other words, however you work, there are now tools available right within the Cannabiz Media Licensing Database to help you achieve your goals quickly and easily – no extra steps required!
Start conversations quickly with direct email
For subscribers, the new Direct Email feature of the Cannabiz Media Licensing Database helps you save time by making it easier than ever to start one-on-one conversations with key supply chain decision makers as you grow your business.
Simply navigate to the license database record of the person you want to connect with and click the Send Email link. A popup will open where you can choose which of your connected email addresses you want to send the message from (this is where replies will go), type your content, design your message, add your signature and even set follow-up tasks for yourself. Everything happens in the license database!
Not sure what to send in your direct email messages? No problem! You can find templates for sales follow-up messages and for content sharing messages in the Cannabiz Media Licensing Database direct email template library! Just click the Apply Template button in the direct email editor tool and select a template that suits your needs.
Continue conversations in your own email account
Replies to messages you send using the direct email feature are sent to your own inbox (depending on the email account you choose as the sender when you create each email message direct). This allows you to easily continue the conversation as part of your normal email correspondence workflows.
All direct emails you send from the Cannabiz Media License Database will be saved and accessible in your account dashboard in case you want to find or resend them in the future.
Next Steps for Connecting with Cannabis and Hemp Licensees
Cannabiz Media constantly updates the license database – not only for data but also for features and functionality. Direct Email is the latest addition to facilitate our subscribers’ workflows!
If you’re already a Cannabiz Media License Database subscriber, try out the new direct email feature and see how much easier one-on-one conversations have become. And if you’re not already using the Cannabiz Media Licensing Database to connect with cannabis and hemp licensees, schedule a demo and see how it can help you achieve your business development goals.
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