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What Patients Look For In Cannabis Products


Weed, pot, dope, weed, or simply marijuana are household names associated with the cannabis plant. However, these titles also popularized their use as a means of relief or healing. Since their use as medicine, the dried flowers, seeds, leaves and stems harvested from the cannabis sativa plant have been making waves in the business sector.

The cannabis plant is well known for its psychoactive nature, as it contains at least 100 compounds or cannabinoids, including tetrahydrocannabinol (THC). This cannabinoid is linked to its altering and psychotropic abilities.

Due to mainstream media, the common reason for cannabis use is recreation and pleasure. However, the growing popularity of cannabis use, especially in modern medicine, has helped doctors use this plant to treat various medical conditions. So, now that this is a relevant aspect of healthcare, what exactly are patients looking for in these products?

Once upon a time there was an illegal drug

Marijuana was once the most commonly used federal illegal drug in the United States. In 2019, an estimated 48.2 million people used drugs. Meanwhile, along with these statistics, doctors and scientists have used the same substance in medicine to meet the needs of patients due to its beneficial impact on health. So the illegal drug and the legal treatment brought physical and psychedelic relief.

Legal and official formalities

Advances in modern medicine have revealed that the cannabis plant can be administered to treat a wide range of illnesses. But the product had to overcome legal hurdles to be easily accessible. Therefore, motions to create laws to legalize the use of cannabis at the federal level are well advanced and have resulted in the Cannabis Administration and Opportunity Act, or CAOA. The legislation aims to remove cannabis from the national list of controlled substances to protect public health and safety and remove the criminal records of people who commit minor cannabis-related offences.

Currently, 38 states have legalized cannabis for medical purposes. However, a state’s jurisdiction over cannabis use indications can be recommended and depends on the legal amount while determining the processes for issuing medical marijuana cards to qualifying patients. In conclusion, most patients feel more comfortable being recommended cannabis for treatment if the region legalizes and only has qualified officials to administer their use.

Medical value and active components

The medical application of marijuana has long been a controversial topic, given that marijuana belongs to the United States Schedule I drug classification, alongside heroin, LSD, and ecstasy. Moreover, they fear that the psychogenic effects of marijuana will predispose her to abuse it and lose its medical value.

Therefore, the (FDA) has approved medical marijuana to treat two rare and serious forms of epilepsy, such as Lennox-Gastaut syndrome and Dravet syndrome. Marijuana itself has over 100 active components. Also, an extract from the hemp plant known as CBD or cannabidiol has been shown to have less intoxicating properties than tetrahydrocannabinol (THC) which gives off that relative “high” feeling with marijuana use.

Specific action

Patients who are compelled and submit to the medical use of cannabis are always on the lookout for specific drug actions relating to their disease. Additionally, these patients expect treatment and relief from the cannabis products administered to them. Examples of conditions that can benefit from cannabis are insomnia, spasticity, anxiety, and pain relief.

Marijuana for pain control

Notably, the most common medical use of marijuana is for pain control and management. In the United States, patients suffer from persistent pain for hours. Although medical marijuana is not strong enough for severe pain (for post-surgery pain and broken bones), it is still effective in controlling chronic pain.

Aging Americans are open to using medical cannabis for chronic pain because it’s safer than opioid use and can even replace some nonsteroidal anti-inflammatory drugs (NSAIDs) like Advil. It is vital because older people are at an increased risk of developing kidney problems, gastric ulcers and GERD.

The use of marijuana for pain associated with multiple sclerosis and nerve pain has been found to replace the use of drugs such as Lyrica, Neurontin and opiates which are highly sedating for patients. In many cases, marijuana use allows sufferers to return to daily activities without feeling disengaged.

How to promote cannabis products to patients?

The controversy surrounding the use of marijuana as a medicine and treatment, coupled with its legalization issue, may prevent potential patients from taking advantage of these services and products. To solve this problem, business and brand owners can use various strategies to promote their items. These include:

Collaborate with marijuana-friendly ad networks

Working with efficient and marijuana-friendly advertising networks ensures that cannabis products are seen in a new light. With measures pushing for the legalization of marijuana, it is essential that advertising campaigns improve local visibility using a geo-targeted approach to increase consumerism.

Create a website and an online store

Modern shopping has used the internet through online searches to procure items and services. e-commerce enabled brand owners to promote and sell cannabis products through web searches and online shopping. As a bonus, the extent to which business owners can reach existing and potential buyers has reached an unprecedented scale. All it takes is a well-structured website with product offerings that capture the interest of potential customers.

Improve packaging

Besides appeal, thoughtful copy and cannabis packaging could lead to a surge in brand recognition and sales. This creative magic encourages the most successful CBD companies to pay more attention to their cannabis products and packaging.

Fortunately, getting an interesting copy and turning heads cannabis packaging is no longer a wizard. A quick question in a vendor group should give you tons of options, quotes, and case studies, which show which approach gets the most attention and sales from a specific target market.

Use product influencers

Product influencers are essential to improve product marketing in a relatively short period of time. These strong online presences can persuade their target audience to opt for the promoted brand, thereby increasing sales. However, the trick with this approach is finding the perfect personality to help the company achieve its marketing goal. Hands-on collaborative efforts between reputable influencers ensure product appeal, a large target audience, and increased profitability.

Key points to remember

The use of medical marijuana changed the way disease treatment and control was handled. Efforts to legalize the drug allowed doctors to use treatment modalities that resulted in fewer serious side effects. Additionally, it provided pain control and relief, refraining from heavy use of opiates and NSAIDs.

Brand owners need to implement effective advertising with their cannabis products to ensure quality items reach the right people. They should also take into account patients’ general feelings and why they are using medical cannabis in the first place. Finally, a positive approach to product advertising through multiple marketing channels will provide a positive customer base for cannabis products, thereby increasing consumption and company profits.



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