As the Canadian cannabis industry becomes more mainstream and consumers increasingly seek to purchase cannabis products online, many retailers have realized that they cannot rely on third-party marketplaces more to grow their online business. Toronto’s The Neighborhood Joint was one of the first cannabis retail stores in Ontario to understand the importance of owning their own cannabis e-commerce platform and began researching alternatives to hosting their products on a third-party website, which did not provide as much value to them as they had expected.
“With intense competition and the launch of new stores in every neighborhood in Toronto, we realized we needed better brand awareness and visibility online, and the use of a third-party e-commerce was not an ideal solution.”, says co-owner Brian Rhodes.
After evaluating various options, The Neighborhood Joint decided to go with a custom cannabis e-commerce solution offered by Dabber, powered by WooCommerce and seamlessly integrating with Cova, the cannabis POS used by the company across all of its businesses. outlets in Ontario.
The Neighborhood Joint – Your Next Door Cannabis Store
Founded in 2019, The neighborhood joint has two locations in Toronto that blend into the local neighborhood and cater to their product offerings according to the needs and preferences of their local demographics. The company has used Cova POS since its inception in its outlets, and the mobile POS tablets have really allowed them to provide a more personalized experience for walk-in customers. Since they set up Dabber’s An e-commerce solution based on Woocommerce, they not only increased online orders but also saw better brand awareness among locals. This new solution integrated into their website provides their business with great SEO value and has helped with better discoverability online among their target market.
From third-party cannabis marketplace to a custom e-commerce platform
Due to an average online shopping experience, while hosting their products on a third-party marketplace, The Neighborhood Joint had few opportunities to differentiate itself competitors. At a time when the cannabis market in Ontario is growing rapidly with over 1,000 cannabis retailers and online ordering has become widespread due to COVID-19 restrictions, Brian and co-owner Andrew wanted more search engine optimization (SEO) features to help customers find specific products. through Google search.
“Dabber lets you customize your online menus to your branding and colors, and your products are live on your website. So Google connects all that product information to your brand, which increases your SEO authority. and your online visibility.says Bobby, founder of Dabber, who helped The Neighborhood Joint launch its cannabis e-commerce platform.
With Dabber’s native e-commerce features powered by WooCommerce and seamless integration with their existing website, The Neighborhood Joint was able to aggressively capitalize on local SEO discovery strategies. As Google now crawls its website better, its products are ranked #1 on the search engine, especially for the geographies where their cannabis retail stores are located.
“From our launch, some of the most requested products were completely sold out within days, and high SEO rankings helped us acquire new customers.”, says Brian, who understands the advantages of having an independent e-commerce platform.
Seamless integration between Cova POS and Dabber-WooCommerce
The Neighborhood Joint team has always loved Cova POS, technology equipment, especially tablets, features such as offline mode and smooth processes. Brian pointed out that the way Cova stays on top AGCO Regulatory Changes and adapting quickly to constantly improve product offerings allows them to always deliver a safe and exceptional customer experience.
With the multiple of Cova partner integrations to various software vendors in the cannabis tech ecosystem, Brian and his team have streamlined operations at their cannabis outlets and benefited greatly from its simplicity. Of course, this new seamless integration with WooCommerce by Dabber is another feather in Cova’s hat that has helped The Neighborhood Joint improve its brand awareness and grow its retail business.
“Product integration with Dabber and data collection through Cova has worked wonders for us. It allows us to display relevant product information on our online store that can be easily found on Google and drive organic traffic to our website.”, says Brian.
As they have all the customer data at their disposal to perform any type of analysis, Brian is happy to be able to extract insights from various metrics that will help him build direct relationships with customers and design a better business strategy. for the future.
The future holds more growth and profits for The Neighborhood Joint
Building an online marketplace takes time, and trial and error is part of the game. While things aren’t 100% perfect, they know they are in complete control of their data and brand, and are not dependent no third-party marketplace to grow their e-commerce business. They also don’t need to pay any commission to these third party e-commerce platforms and avoid all others hidden costs while investing the extra profits directly into their own business.
Once pandemic restrictions ease and the world returns to some sense of normalcy, The Neighborhood Joint looks forward to an increase in attendance as tourists are likely to return and its Beaches location in Toronto is ideally located to meet this crowd. By then, they would have built a great SEO authority on Google and with their top rankings for various products, people would definitely be lining up to buy their stash from The Neighborhood Joint.
Are you ready to up your e-commerce game, maximize your online visibility and grow your brand? Whether you need to get online quickly or build a better long-term cannabis e-commerce strategy, Cova can help. The future of cannabis e-commerce is here, and the choice is yours. Click below to start now.
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