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Tetragram CEO reveals secrets of success to launching a start-up cannabis company


Thanks to her years of business experience, Smith knows that the key to success lies in having a diet.

“At the end of the day, what drives me, regardless of accolades or momentum, is always hustling like it’s Day #1.”

Smith’s day begins with meditation and a trip to the gym to organize her thoughts and clear her mind. It’s time to forget about Tetragram and immerse yourself in music with a workout playlist based on your upcoming tasks.

“If it’s a hard day of meetings, I listen to hard core rap, like Ice-T, Scarface and Dave East. If it’s a more laid back day, I’ll listen to The Weeknd or J Cole – something more inspiring.

Smith’s gym routine includes a 2-mile run in 14 minutes to get her heart rate up.

After his 74-year-old father died of a brain aneurysm about six years ago, Smith realized he had no way to cope with his untimely passing, so he started running and to focus on their own health.

“I realized that tomorrow was not promised. He was training every day. He was walking every day. He was in fantastic shape. His death was unexpected. It made me realize that the Time is the most precious commodity we have and I don’t waste a minute of it.

After years of development, Tetragram was officially born in 2020. In the first year, app usage far exceeded the company’s planned goals, especially during the COVID-19 pandemic. In 2020, tax revenue generated from adult medical and recreational marijuana exceeded over $2 billion.

As the medical and legal use of cannabis for recreational purposes increases, the spike in cannabis-related businesses has also surged. This is where Smith sets Tetragram apart from other cannabis startups.

“We are part of the culture. We are grassroots and have credibility. We’re plugged into the vibe of the real industry. We have the respect of industry OGs. We don’t build technology to get rich, we build to improve people’s lives. We are there for the people. Our goals are for people who look like me to have a place in this industry.

For Smith, the creation of Tetragram began after he nearly died in a car accident in 2003. After the accident left him with severe head injuries, Smith was prescribed opioids for the pain he suffered. He quickly knew that was not a solution to his pain and he turned to medical marijuana for relief.

Struggling to remember which strains helped with which types of pain and had what effects, Smith once again began creating another company. He and his fellow cannabis users and co-founders of Tetragram, Lucas Roe and Julius Moore have created an easy-to-use app to track, rate and discover cannabis.

Tetragrammaton was recently appointed one of Cannigma’s best cannabis apps.

Smith, who also happens to be a member of MENSA, talks about terpenes and cannabinoids like most people talk about sports, cinema or music. Smith really learned about marijuana strains and their effects on pain relief. But more importantly, Smith understands the importance of data and information sharing between cannabis retailers, growers, medical marijuana professionals, and consumers.

Working with dispensaries, investors, and his team, Smith keeps taking the next steps to take his cannabis startup to a much higher level and provide cannabis consumers with a way to record their marijuana experiences.

The next version of Tetragram is expected to launch by the first quarter of 2022 with additional features including integration with dispensary QR codes and visual data.



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