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Motif Labs Announces Expansion Into Infused Pre-Rolls Market


AYLMER, Ontario–()–Motif Labs is pleased to announce a new service offering to its existing operations, with the addition of a dedicated production line for infused pre-roll products. Available for licensed producers (LP) and 3rd Party brands across Canada, infused pre-rolls are a popular and growing sub-segment of the overall cannabis industry, involving the addition of cannabis-based concentrates into an existing cannabis joint or blunt. The move signifies significant expansion for Motif as it continues to capitalize on significant growth across multiple product categories and formats.

As the Canadian cannabis industry continues to mature, consumer preferences are shifting towards more sophisticated and targeted product segments. Market research suggests that pre-rolled cannabis joints and blunts represent approximately 17-20% of the overall Canadian market (over $100 million per year in Ontario alone, in 2020/2021). In this popular and growing segment of the market, infused pre-rolls are quickly becoming a popular demand from consumers and retailers. Headset, an American market data and insights company, recently reported that seven of the top ten pre-rolls in California are infused with concentrates, and in several states between 30-50% of all pre-rolls sold were infused. This sub-segment is only gaining momentum in Canada, with the first infused pre-rolls hitting store shelves in late 2021, but is expected to follow a similar growth trajectory and hold a significant overall market share in years to come.

“By leveraging our strong network, Motif is able to enter this sub-category quickly and efficiently without deviating from our core mining skills,” said Motif CEO Mario Naric. “This is a product category that we believe will experience exceptional growth in the years to come, and Motif is perfectly positioned to be a key player in the value chain. By leveraging our state-of-the-art facilities and industry-leading expertise, potential partners can be confident that they will enter this growing market quickly and efficiently. The company plans to make a wide variety of infused pre-rolls, including joints, blunts, and cannagars.

Motif expects significant interest in this service from Licensed Cannabis Producers (LPs) and 3rd party brands and is already meeting strong demand from existing partners to further develop and focus successful brands in this emerging product category.

About Motif Labs

Motif Labs is a fully licensed cannabis and hemp extraction facility located in southwestern Ontario. Motif operates as a business-to-business business, offering custom processing, contract manufacturing, and white-label services to Licensed Producers (LPs) and third-party brands. Founded by a team of scientists and engineers, Motif prides itself on core values ​​of integrity, collaboration and quality. The company has quickly established itself as a leader and trusted partner in the Canadian cannabis industry. For more information, visit https://motiflabs.ca/.



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