SEATTLE-(BUSINESS WIRE)–Leafly (NASDAQ:LFLY), a leading cannabis discovery marketplace and resource, celebrates April 20 by highlighting how cannabis is a positive and uplifting force for good in local communities across the states United States and Canada. The company has worked with local artists to commission large-scale murals in high-exposure areas of Washington, DC, Chicago, Toronto and Portland, Oregon – all markets where possession and/or use is legal. By bringing together art and innovation – two essential components of the cannabis experience – Leafly draws attention to communities and organizations that promote social justice and equity.
Known as the informed way to buy cannabis, Leafly serves as a destination for information and resources to help anyone find and order the right cannabis for their needs, connecting the website’s 100 million annual visitors to more than 7,800 brands and 5,200 dispensaries. Leafly also provides crucial, otherwise unreported data on the benefits of the cannabis industry in local communities, highlighting work numbers and trends over time as more states embrace cannabis legalization.
The cities chosen by Leafly demonstrate the enduring value of the cannabis market, both economically and as a force for good in local communities. These core concepts are captured in the main mural design in Washington, DC, and are localized in each city’s unique mural. The murals are equipped with augmented reality (AR) features, which anyone can access from their smartphone. Viewers will be able to see the mural come to life with custom animations that highlight features unique to each city – and links to local offers and information.
“Our goal for 4/20 this year is to bring together technology, creativity and communities to celebrate the incredibly broad and positive impact of cannabis on communities,” said Yoko Miyashita, CEO of Leafly. “Just as we’ve done for over a decade, we’re thrilled to help spread the joy of cannabis and highlight how the industry has created tremendous economic benefits, while directly addressing its complicated past by investing in social justice and equity – with these beautiful, fascinating murals and by supporting local organizations. We are honored to partner with these artists and organizations who work every day to make their communities a better place and to continue to work to make legal cannabis an inclusive and fair industry for all.
Each city’s mural has also been minted as an NFT, available for a limited time on OpenSea and currently offered at $420 (equivalent to approximately 0.12 ethereum), with proceeds going directly to artists and local organizations focused on promoting issues of social justice and equity in each city. Leafly has pledged to donate $2,500 to each organization regardless of the final sale prices of the NFTs.
The Washington, DC landmark mural was designed and painted by a local artist Shawn Perkinsand in partnership with the DMV Artists League. It is set in the Park View area of the city and depicts a black woman enjoying a joint on a bright sunny day in DC. Funds from the sale of the NFT will go to the artist and the Center for Black Equitya non-profit organization that promotes a multinational LGBTQ+ network dedicated to improving health and wellness opportunities, economic empowerment and equal rights while championing individual and collective work, responsibility and self-determination.
“I walked past this wall many times when I was at Howard University, and knowing how many people will see this message of activism and joy really touched me. My creative process includes cannabis, so when I “I designed this art for Leafly, I knew I wanted to evoke those feelings of creativity and joy I get from using cannabis. That’s what the woman in the mural means to me,” Shawn said.
In each additional market, the murals were painted by local artists and will directly benefit social justice and equity organizations active in their communities:
In Chicagothe mural was painted by local social impact artist Olusola”Shala” Akintunde, and is located directly opposite historic Wrigley Field. It highlights some of the city’s best sights, activities and experiences, depicting a woman reclining on a boat, enjoying both the view of the lake and a joint. Proceeds from the sale of the NFT will go to IL Coalition for Cannabis Equitya grassroots nonprofit formed by community members fighting to ensure that cannabis legalization in Illinois repairs and reinvests in the communities most affected by the war on drugs, and to ensure that the cannabis industry prioritizes people over profits.
Located in the center-east, from Portland mural features a combination of some of the city’s favorite pastimes – biking, enjoying the outdoors and smoking a joint. The mural is a colorful, vibrant and fun celebration of how unique Portland is and was painted by Magdaline “Maggie” Wang in partnership with the Portland Street Arts Alliance (APSA). Proceeds from the NFT will go to Oregon Managers Fund, who works to help black and non-black people of color obtain marijuana worker permits, making it easier for them to join the cannabis industry.
- from Toronto mural is located in the city’s Design District and celebrates the joy and ingenuity of cannabis. It features a woman enjoying cannabis, a book and a picnic, and is designed with soothing greens and pops of color. The mural was painted by local artist Haena Joen, who is part of the Kadence World art collective, a community agency that connects brands to consumers through art, lifestyles and subcultures. Proceeds from the NFT will go to Cannabis amnestyan independent, not-for-profit advocacy group dedicated to righting the harm caused by decades of cannabis criminalization in Canada.
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