With the recent growth legalization of cannabis worldwide, greater opportunities for business are here to tap. Three of the most opportunistic trends in cannabis markets are: cannabis beverages, health products, and interest in various cannabis compounds. We believe these are the best business opportunities in the cannabis market from 2022.
Cannabis drinks are growing in popularity in the cannabis market
In the old days, Coca-Cola had shown keen interest in creating a cannabis-infused Coca-Cola drink. Since this news, many retailers have created cannabis-infused drinks to get ahead of the market. An article published on ReportLinker.com predicts that the cannabis beverage market will reach US$2 billion by 2026.
There are already many cannabis-infused drinks on the market that are unknown, such as coffee or vodka. But many of these drinks have flown completely under the radar.
This is because they lack marketing or are simply one ingredient mixed with another (e.g. cannabis oil and sugar) and provide no added benefit.
For example, combining the benefits of cannabis with something beneficial like an energy drink might be what people want, instead of just a sugary drink.
Consider the popular combination of l-theanine and caffeine, which increases focus and attention while counteracting the anxiety effects of caffeine. Combining the soothing effects of THCthe focusing effects of CBDand the energizing effect of caffeine creates similar results.
Additionally, creating the same product but with just CBD but adding pre-workout ingredients and marketing it as a gym pre-workout drink could gain traction with athletes.
There are two concepts to consider when developing products to stay ahead of competitors in the cannabis industry.
First, consider a product that provides additional or synergistic benefits with cannabis compounds.
Second, consider product marketing, which can include creative branding for a new product line. Have each product differ in terms of benefits or ingredients.
A recent example of good branding is Jones Soda and their new line of cannabis-infused sodas under the “Mary Jones” name. A very creative piece on marijuana slang, “Mary Jane”.
The opportunity for cannabis drinks is still there and growing, as many companies believe that cannabis drinks are the future. Unless your brand is well-known, like Jones Soda, creating a cannabis drink that actually benefits consumers could be what makes your product successful.
There is growing interest in cannabis health products
Health benefits are one of the interests that constantly lead people to search for cannabis products. It will forever be a staple of the cannabis market, due to the health benefits of cannabis.
However, there aren’t many well-known brands to turn to for health reasons when it comes to cannabis products. People usually end up buying the cheapest cannabis oil and another supplement, like melatonin, and combining the two to get what they want.
Instead of forcing people to buy two different health supplements, just create one product that combines the two.
Combinations for anxiety might look like ashwaganda infused with CBD oil.
A cannabis supplement to improve sex life could be a combination of maca root, l-citrulline and cannabis oil.
Cannabis-infused products containing nootropics, which is growing in popularity these dayscould see massive demand from students, artists, and professionals who rely on creative thinking.
Anti-inflammatory combinations could sell very well, as cannabis is very effective against inflammation. An example of this might be omega-3 fish oils infused with cannabis oil.
Developing products that address health concerns is one of the greatest business opportunities in the cannabis market for years to come.
CBN, CBG and THCV (“AltCannabinoids”) could be the future
CBN, GBC, and CBC, all have distinct and unique advantages over those of THC and CBD. However, there are not many products that contain these cannabinoids due to the difficulty in extracting in volume.
CBN, the cannabinol, has benefits such as reversing bone loss caused by osteoarthritis or relieving pain through its analgesic properties. Although what makes this cannabinoid popular is that it is much more effective at treating sleep issues than CBD. Many even compare the benefits of sleep to the pharmaceutical anti-anxiety drug Valium.
CBG, cannabigerolhas some very unique benefits that include effective glaucoma treatmentprevent nerve damage from Huntington’s disease, prevent the growth of cancer cells, and strong antibacterial effects that can defend against Staphylococcus aureus.
THCV, tetrahydrocannabivarin, is a cannabinoid rarely spoken. However, it is known to be able to reduce appetite by blocking the CB1 receptor that stimulates appetite. This is beneficial when combined with energy drinks or the development of a health product based on weight loss support.
The use and commercialization of these unique cannabinoids is an even less explored business opportunity than THC and CBD products. These cannabinoids could be the future of the cannabis market. Similar to how there are different generations of iPhones, CBN, CBG and THCV could be the next generation of popular cannabinoids to take over the cannabis industry.
Business opportunities mean innovation and marketing
As legalization opens up and cannabis is decriminalized around the world, the cannabis industry will continue to grow.
The best business opportunities in the cannabis market depend on your ability to innovate, market, and how your business can benefit others.
We’re wasting time, the world is going digital, we want things to happen instantly, with just a click. Think about how you can solve our problems.
For this problem, perhaps, pre-rolled cannabis joints are the future. While cannabis flower sales are downpeople don’t want to roll their own joints anymore.
Think about how you can innovate this idea. Including sugar in pre-rolled joints and creating a product line with each product marketed for a unique flavor might be what people want.
Imagine making a pre-rolled relaxer cut of marijuana and the sweet, hot taste of cappuccino right after work.
People want things that make their life better. This is why people buy cannabis products. You have to think about this when considering the best business opportunities in the cannabis market.
The cannabis industry is expected to experience increasing financial growth in the coming years. What do you think are the cannabis business trends we will see in 2022? Are there any cannabis products you would like to see on the market? Let us know in the comments below. Follow us @cannalifenet for more cannabis news.
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