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Interest In CBD-fortified Products Dominating Functional Foods Market – Cannabis Hemp Blog

CBD-enriched products offer a whole new opportunity for players in the cannabis industries around the world.

Global organizations such as the World Health Organization (WHO) and the World Anti-Doping Agency (WADA) have recently declared CBD safe and are reclassifying it for broader uses. Specifically, the WHO officially recommended in December 2017 that CBD not be listed internationally as a controlled substance, and in 2018 WADA removed CBD from its list of prohibited substances.

Additionally, positive changes in cannabis regulations in several countries and regions, including Canada, the United States, the European Union, Japan, South Korea, Australia, New Zealand and South America, created new markets overnight. Combined with expanding research and development projects, consumer demand for safer and more natural products and treatments, and vastly improved quality of CBD-enriched products, a truly unique opportunity is emerging on the market. global functional food market.

This INNspired article is brought to you by:

Naturally Splendid (TSXV:DK) is working to build a portfolio of high-quality conventional and organic hemp, CBD, and herbal products, serving the North American, European, Asian, and Australian markets.Send me an Investor Kit


The role of CBD

Why all the hype around cannabidiol? Cannabidiol, more commonly known as CBD, is now well recognized for its therapeutic value as an anxiety and pain reducer among a growing list of other health benefits. Consumers are becoming better informed about the role of this non-psychoactive cannabis compound in promoting optimal health. In turn, CBD-enriched products – especially hemp-derived CBD edibles – are becoming increasingly common. Not just a subsector of the cannabis market, sales of consumer CBD products are making a splash in the $250 billion global functional foods market.

Functional foods are enriched or fortified with nutrients that provide health benefits beyond everyday nutrition and consist of a wide range of product categories including meal replacement bars and supplements, beverages and protein shakes as well as pet food products. The wide variety of CBD-enriched products and opportunities for new product categories offer companies that focus on CBD-enriched food products many opportunities for growth in a new emerging market.

Why CBD-enriched products derived from hemp

CBD-enriched foods go hand in hand with growing demand in the health and wellness market. CBD naturally interacts with the body’s endocannabinoid system to boost the immune system. Several studies, including a 2013 review published in the British Journal of Clinical Pharmacology, have shown that CBD can reduce nausea, suppress seizures, and provide relief from pain, depression, anxiety, Crohn’s disease, PTSD and insomnia, among other indications.

The growing prevalence of lifestyle-induced chronic diseases and increasing consumer awareness of the health benefits of CBD and functional foods are driving the growth of this sector.

Global consumer trends are increasingly moving towards healthier and more environmentally friendly food choices, including plant-based ingredients such has hemp-derived CBD. Hemp is an excellent source of CBD and is an excellent ingredient in fortified foods. Although it is a plant form of cannabis sativa, hemp contains less than 0.3% THC, which eliminates the psychoactive effects associated with cannabis. As such, consuming hemp products gives you the health benefits of cannabis without the high associated with marijuana.

As well as providing a good source of CBD, hemp is also high in protein (25%) and has the ideal ratio (3:1) of omega-3 to omega-6 essential fatty acids. Omega fatty acids are important nutrients for all body systems to function normally, including the skin, respiratory system, circulatory system, brain, and organs. Like CBD, omegas are known to reduce inflammation, which is the source of many diseases, including arthritis, stroke, and heart disease. Hemp also contains important minerals such as iron, magnesium, folate, copper, manganese in addition to insoluble fiber. The combination of these anti-inflammatory compounds, found naturally in hemp, lays the foundation for the development of new products in a wide range of markets and demographic groups.

CBD Market Trends and Changing Hemp Regulations

The global health and wellness market has reached a reported $3.7 trillion in 2016 and is expected to grow 17% over the next five years. The US$250 billion global functional food market is expected to grow to over US$440 billion by 2022, and CBD-enriched food products are expected to play a significant role in the growth of both markets.

In Canada, the new Cannabis Act legalizes the extraction of CBD from industrial hemp for the first time and allows its use in a variety of products. Revised regulations that most are expecting in late 2019 will further open up the global market for CBD-enriched food products. “CBD is taking the market by storm and becoming accepted and deregulated in Canada and around the world,” said Bryan Carson, vice president of operations and co-founder of Naturally Splendid (TSXV:DK,OTCQB:NSPDF). “Research is proving the benefits of CBD and this is translating into a surge in demand from consumers seeking plant-based nutrition and relief from ailments and deficiencies.”

Hemp-based CBD sales are expected to reach $646 million by 2022 in the United States, and this trend is expected to materialize in Europe and other international markets. The global hemp industry as a whole is expected to reach $10.6 billion by 2025, according to Grand View Searchrepresenting a CAGR of 14%.

Commercial applications for hemp-based CBD-enriched foods are many and varied, including supplements, nutritional powders, beverages, protein and nutritional bars, bakery and snacks, breakfast cereals, dairy products and dairy alternatives, pet food and animal feed.

Canada and the United States control the majority of the global hemp market, and new government regulations in both countries allow more uses of the hemp plant, including the extraction and formulation of CBD, which is already expanding market opportunities for hemp-based CBD-enriched products. food on the world stage.

In the United States, the sale and consumption of foods and beverages containing hemp are legal; in fact the Retail market for hemp foods in the United States Reportedly reached $43.6 million in February 2018. Changes to these restrictions as part of the 2018 Farm Bill now allow for more hemp production in the United States, making sourcing less expensive and complicated.

International markets for hemp-based functional foods are opening up in countries like Australia, which in 2017 enacted changes to the food standards code allowing the sale of hemp seeds as food. The regulatory change has sparked a new industry in Australia focused on hemp-enriched food products – including chocolates, honey, flour, oils, protein powders, cereals, milk and even beer.

Innovative products to meet consumer demand

Hemp-based CBD product companies, as a sub-sector of the broader fortified foods market, are showing that they are more adept at responding to new trends in this space compared to more established industries, as indicated recent product launches that include meal replacement drinks and bars.

Naturally Splendid, for example, offers a wide range of products in most areas of hemp and functional foods and products. This established hemp distribution network positions the company well as it begins to introduce CBD-enriched products into its portfolio.

CROP Infrastructure (CSE:CULTURE,OTCMKTS:CRXPF) recently announced that it is developing a new functional drink line called CannaDrink which uses Naturally Splendid’s exclusive HempOmega™ powder created from microencapsulated hemp seed oil. CannaDrink will be a line of zero-calorie, non-GMO, and ketogenic soft drinks, teas and coffees. CROP is also working with Naturally Splendid to develop a line of shelled hemp seed and “Hempire” branded protein powder products.

“We believe in the nutritional spectrum and health benefits of hemp and CBD, so adding a consumer goods vertical was a logical progression as consumer data shows strong trends in edibles. plants and nutritional products”, Michael Yorke, CEO and director of CROP Infrastructure.

Naturally Splendid itself recently launched a new hemp-based performance snack suitable for the ketogenic diet, Key-to Life Keto Bars as part of its NATERA™ Line of high performance sports supplements for athletes. The company is also developing a CBD-enriched keto bar.

President and Co-Founder of Naturally Splendid, Craig Goodwin, said, “Through our own branded products such as NATERA Sport and NATERA FX, as well as our many contract manufacturing customers, such as CROP Infrastructure, the products we make in our facilities are sold in virtually every major retailer in Canada. We believe this gives us a competitive advantage as regulations in Canada evolve to accept CBD-enriched products.

Looking forward

The demand for CBD-enriched products is growing and there is plenty of room for further expansion and new applications for hemp in the health and wellness industry. Consumer demand for more plant-based protein choices and growing global awareness of the health benefits of cannabinoids will also serve as additional growth drivers for hemp-based CBD-enriched foods. Vertically integrated companies in this industry are poised for significant growth across multiple consumer categories. The main differentiator in this emerging market will likely be product innovation.

This INNspired article is sponsored by Naturally Splendid (TSXV:DK). This article was written according to DCI Editorial Standards to educate investors.

The post office Growing Emerging Market: Interest in CBD-Enriched Products Dominates Functional Foods Market appeared first on Investment News Network.


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