Ignite International Brands, Ltd. (CSE:BILZ; OTCQX: BILZF) (“IGNITE” or the “Company”), a global consumer packaged goods brand company, is pleased to announce that it has hired a new Chief Financial Officer, with a proposed start date of June 8 2020. While the company is currently unable to release the name of the new CFO who will join IGNITE. He is a Chartered Professional Accountant with extensive experience in a diverse group of industries in companies ranging from small private companies to publicly traded Fortune 500 organizations. Most recently, the new CFO was CFO of public and private consumer packaged goods companies focused on the North American beverage market, although he also brings an in-depth knowledge of international operations, including Europe and Asia. .
IGNITE is also announcing today that its Chief Financial Officer Edoardo (Eddie) Mattei has resigned from the company effective May 8, 2020 to pursue other opportunities. The Company would like to thank Mr. Mattei for his contributions during his tenure as Chief Financial Officer of IGNITE.
Before the new CFO joins IGNITE, Carrie Magee, Vice President of Finance and Corporate Controller, will assume the day-to-day responsibilities of the CFO. More details on IGNITE’s new CFO will be available closer to the proposed start date.
IGNITE is a global consumer brand, operating in the premium segment of the market. Founded by Dan Bilzerian, the company’s ‘quality first’ approach is fundamental to the brand and its products. Originally operating in the cannabis and hemp-derived cannabidiol (CBD) wellness space, IGNITE was able to establish brand awareness. IGNITE product categories now include a full line of CBD Oil Tinctures, CBD Topicals, CBD Pet Products and CBD Vaping Devices, produced by various partners and sold through select distributors , physical and online retailers through the company’s website, ignite.co. The IGNITE THC product line, which was launched after the CBD product line, incorporates quality, locally sourced cannabis products.
Since launching its THC and CBD products, the company has expanded into the beverage space, releasing a full line of performance-enhancing functional drinks. The IGNITE beverage line currently consists of alkaline pH balanced water, a premium performance beverage line called Z-RO, as well as a gluten-free seven times distilled vodka. IGNITE beverages will be distributed nationwide in the United States and available for purchase on the IGNITE beverage website, IgniteBeverages.co.
IGNITE is a socially responsible company and is committed to using its marketing and brand power as a positive catalyst for healthy living. IGNITE’s management team believes that actions oriented towards social responsibility have a positive impact on the Company, its employees and its shareholders.
IGNITE’s shares are listed on the Canadian Securities Exchange (CSE) under the symbol “BILZ” and listed in the United States on the OTCQX under the symbol “BILZF”.
Further information about IGNITE is available on the Company’s website at ignite.co
For more information, please contact:
Linda K. Menzel, General Counsel
Caution Regarding Forward-Looking Information
This press release contains certain “forward-looking statements” under applicable Canadian securities laws. Forward-looking statements include, but are not limited to, statements regarding the new Chief Financial Officer who will take office on June 8, 2020. Forward-looking statements are necessarily based on several estimates and assumptions which, while believed to be reasonable, are subject to known factors. and unknown risks, uncertainties and other factors that may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. These factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; the effects and impacts of the coronavirus disease (COVID-19) pandemic, the extent and duration of which are currently uncertain on IGNITE’s business and general economic and business conditions and IGNITE’s markets and capacity to implement its business plan. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
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