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How Cannabis Genetics Impact Your Business Strategy


Genetics impacts everything about your cannabusiness, whether you focus more on quality over quantity, your earnings, and how you position yourself in the market. A successful cannabis business strategy starts with the end in mind and a commitment to the quality of your plant genetics.

If, for example, your final product is a flower, the approach you take to genetics should be different than if your end products were extracts and concentrates.

Read on to learn more about the importance of cannabis genetics and how to create a long-term business strategy that puts genetics at the forefront of your planning.

Cannabis Genetics: A Crash Course

When we grow plants, we cross male and female plants to get seeds. This is what we call our F1 generation. But half of those seeds will be males that we will have to discard. The other half will be female, but some will take on predominantly male characteristics, some will take on predominantly female characteristics, and some will be roughly 50/50.

As we go through this F1 generation, we wonder what characteristics we want to get from each type – like strong and round on the male side, and smelly products with high THC on the female side, for example.

Once we have eliminated the F1 plants with characteristics that we do not want, we will take the females from the restricted group and cross them again with the males to obtain our F2 generation. From the F2 generation, the males will again be expelled, but the females will be much more consistent in the characteristics we are looking for.

If we were to stop at the F1 generation, the plants probably wouldn’t produce the way we wanted or wouldn’t have enough potency. That’s why it’s important to take the time to develop the characteristics we want across multiple cultures.

Quality assurance: from start to finish

Your end goal and the genetics of your plants go hand in hand. For example, imagine you have two plants. One test at 30% THC and gives you two pounds of light. The other plant tests at 20% THC, but gives you three pounds of light.

If your goal is mining, the first factory will be more efficient. But if your business strategy is to sell raw flowers, the second plant will produce more biomass and therefore will be the best choice. When you know why you are growing, you know what traits you need for your plants.

Many cannabis companies have quality assurance (QA) programs for the back-end of their product. Once the product is finalized and cut, it goes through QA before being put on the shelves. But many companies neglect the quality assurance process for their plant genetics – and they shouldn’t.

Know the data of your plants

QA will give you a better idea of ​​not only what crops you can expect to produce, but also the timing they will need. Indoor growing follows an assembly line, so knowing how many times you can flip the space and incorporating it into your business strategy is key.

If some plants take 14 weeks to finish flowering and others eight weeks, you will end up with a gap in your assembly line. And every time the plants aren’t under the flower lights, your cannabis business is losing money.

Higher Yield Tips How Cannabis Genetics Impact Your Business Strategy

When you understand your factory data, you have a better idea of ​​what to expect and when to fill gaps in the assembly line. Then you can more accurately determine if a given plant is eligible to be introduced to your facility in the first place.

For example, if you have 10 feet between the table and the light, you should know that your plants will only reach 8 feet tall and not 10. This way the genetics of your plants impact everything in your setup. , lighting and space to THC and beyond.

Adapt the plants to the system

Another mistake we see people make is trying to tweak their system to cultivate a certain strain in their establishment. It’s dangerous because when you give certain plants special treatment, you open the door to missed or double doses, pests, and all sorts of other problems.

Instead of adjusting your system to respond to specific strains, only bring in strains that suit your system. It could be a great plant objectively, but if it doesn’t adapt to your system, it will take up valuable time and resources.

Genetics and brand messaging

The impact of genetics on your brand and message really comes down to the question of quality versus quantity. Do you want to be the Budweiser or the Cannabis Delirium?

If your business strategy is for your product to be accessible and common, then you prioritize quantity – although, of course, quality still matters. If you are a premium brand, on the other hand, quality should be your main concern. You can charge a higher price for a special product that stands out.

Also think about what you want your brand to be known for: novelty or reliability. Do you want to be known for your staples or for bringing new strains to market? Both strategies work, but they must be well thought out.

You need a solid business strategy from the start, detailing how you’ll achieve your end goal – whether it’s quality or quantity – and how you’ll resonate with the people you’re trying to pitch your product to. .

The cannabis market is maturing. People want potency, but they also care about cannabinoids and terpenes. When you factor genetics into your business strategy and can explain to your audience how you control the quality of your plants and the traits you select for, you will stand out from the crowd.

Start building a successful business strategy today

A solid cannabis business strategy starts with a solid understanding of the impact of genetics on your entire business. You must have a plan in place for each part of the process, leading to and supporting your end goal.

At HYC, we understand the impact of cannabis genetics on your long-term planning and success. contact us today to learn more and start implementing better quality assurance in your business.



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