Craig Gross, entrepreneur, adult pastor and founder of XXXChurch.comrecently announced that his brand, Christian Cannabis, has launched a range of CBD-rich cannabis products January 27.
The brand will offer CBD-rich, low-THC strains developed for Christian cannabis consumers while educating them about the plant and its medicinal benefits, as well as teaching them how to use it spiritually. “Christian Cannabis wants to shine a light on a topic that Christians shy away from – their cannabis use – and invite them to explore it without fear, shame or judgement,” the press announcement reads.
Craig (not to be confused with Craig Xa cannabis-friendly independent pastor) believes that in addition to the emotional and physical effects, it is also possible to harness a spiritual connection with cannabis.
“There is, without a doubt, a spiritual side to plant medicine,” said Craig Gross. “There are long-standing stigmas and doubts about its use, especially in the Christian community, and it inhibits spiritual growth. It’s time we recognized that God created herbal medicine and that Christians should have access to quality, safe cannabis products made just for them.
Craig’s wife and co-founder of Christian Cannabis, Jeanette Gross, also released a statement, explaining that cannabis wasn’t on her radar until she was diagnosed with cancer. “I was faced with one of the most difficult situations of my life – trusting plant medicine, which I always thought would change my mind and cause me to lose touch with reality, or to pharmaceutical drugs that I knew would do it?” said Jeanette Gross, co-founder of Christian Cannabis. “I turned to cannabis and it not only relieved my physical pain, but it helped me open up to spirituality. It provided me with a way to deal with depression, anxiety and the waves of emotions that come with being diagnosed with cancer and that was key to my recovery afterwards.
Christian Cannabis, whose logo depicts a dove carrying a cannabis leaf in flight, will offer pre-rolls, as well as a cream, patch, balm, topical spray, oil, tincture and chewable fruit. These products would contain biblical ingredients, such as frankincense and myrrh.
Craig announced the Launch of the Christian Cannabis brand in April 2019 at Coachella, the same year that the religious holiday of Easter and 420 fell on the same day. In a YouTube video made for the launch, he outlined his goals for the project. “My hope is to encourage people who follow Jesus and to open our eyes to some misunderstandings we have about this controversial plant,” he says in the video.
In a June 2019 interview with DOP Magazinehe went into detail regarding his inspirations behind the idea, how he discovered cannabis later in life at age 37, his approach to the topic of sex addiction with XXXChurch.com, and the ongoing stigma that affects Christians and cannabis use. “For cannabis – the very first time I [consumed] It was in 2013, and I wanted to talk about it. Everyone is like, ‘Craig, if you talk about this now, you’re going to lose everything you’ve built, and now is not the time,’” he shared.
“I came to cannabis in 2013 because it was the worst year of my life. I’m healthy, I’ve never broken a bone in my body, and [in 2013 I am sitting] in a situation where my father had died, my wife was diagnosed with ovarian cysts, I didn’t know if I was grieving or not, and I didn’t know how to deal with death. Then I started getting headaches, and then I started running after doctors, and they just keep giving me more prescriptions,” Craig said. He admits he skipped church one day to watch CNN Grass documentary in 2013starring Sanjay Gupta.
More recently, Craig spoke with the New York Times in December 2021 on the psychedelic retreats he hosted in Northern California. During the pandemic, he shared that he and his family lived at a psychedelic retreat called “Rainbow Ridge” in Santa Cruz (valued at $1.3 million), where he “offered 30 psilocybin retreats for a handful of people to time”, and he never charged the participants. He has since sold that property and cashed in his retirement fund as well.
Christian Cannabis products are expected to be released sometime in California and “Additional States” in 2022with plans to develop a CBD-only line that will eventually be available nationwide.
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