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CHICOPEE, Mass.–(BUSINESS WIRE)–Insa, a leader in medical and adult-use cannabis in Massachusetts, announced plans for its annual in-store events on April 20. 4/20 is the cannabis Super Bowl. It’s a nationally recognized day to explore, learn and celebrate all things cannabis. Every year, Insa is known for organizing exciting and captivating 4/20 events at its outlets. This year they are doubling down, hosting a 4/20 celebration in this reality, and a virtual celebration.

Behind the scenes of the INSA universe

This year for 4/20, Insa invites its customers to enter the virtual reality of the wonders of cannabis. At its Massachusetts outlets in Salem, Easthampton and the two stores in Springfield, Insa invites consumers to take part in a fully virtual world. The immersive experience puts the power in the hands of the consumer through oculus headsets that will be displayed at each location for people to be transported and explore a one-of-a-kind virtual reality tour.

An immersive “Choose Your Own Adventure” experience will give guests a behind-the-scenes look at cannabis cultivation, Insa’s lab, and the kitchen, where the culinary team handcraft their award-winning edibles. Anyone interested in learning more about the cannabis industry will be delighted to see firsthand how they grow their high-quality cannabis and create their decadent confections.

Virtual reality, real cannabis

However, Insa’s 4/20 celebration is not entirely virtual. What would a 4/20 celebration be without, well, cannabis? Back in the real world at Insa’s Salem and West Columbus Avenue location in Springfield, local food trucks will serve snacks, and consumers in all locations will enjoy free gifts, fun surprises and, of course, good deals on cannabis Insa.

“Each year during 4/20, we try to push ourselves to put on an exciting event to wow our current customers and educate consumers less familiar with cannabis. This year, I think we really outdid ourselves and I hope our customers will agree,” said Insa co-founder Peter Gallagher. “We are delighted to welcome people who take a look behind the Insa curtain and get a better understanding of the cannabis industry and how Insa products come to life.”

Insa is no stranger to exciting events. This year’s 4/20 event follows last year’s big hit, ‘Insa-nity Circus’, as well as their immersive Haunted Harvest Halloween event at their Salem location, named by AdWeek one of of the top 5 cannabis marketing moves of 2021.

Customers can enter Insa’s VR experience at Insa’s adult and medical use outlets in Springfield, Salem and Easthampton on 4/20. For more information, visit

About Insa

Insa is a cannabis brand in business to improve people’s days. Central to Insa’s success is its management team – childhood friends Pete Gallagher and Pat Gottschlicht opened their first dispensary in 2017. Head cultivators Frank Golfieri and Kevin Sparks are master craftsmen cultivating high quality cannabis. quality. Chef Julian Rose brings creativity and unique training to the cannabis industry with 40 years of experience as a chocolatier and pastry chef. Chris Geoffrion works tirelessly with his lab team to distill flowers to concentrated perfection.

The most awarded brand at the HighTimes Massachusetts Cannabis Cup, Insa specializes in every step of the medical and adult cannabis process, from seed to store, priding itself on educating and helping each customer meet their unique needs. . Based in Chicopee, MA, Insa’s products are sold in their own retail stores in Easthampton, Springfield and Salem, as well as other retailers in Massachusetts. They also have operations in Pennsylvania and Florida. Further information about Insa and its products can be found at


Sarina Call
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