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leaf trade is the primary wholesale marketplace between licensed cannabis cultivators/processors and dispensaries in cannabis regulated states. The company’s B2B technology powers ordering, fulfillment and payment processing.
Cannabiz Media recently spoke with Leaf Trade President Michael Piermont to find out how he and the Leaf Trade team are using the Cannabiz Media Licensing Database for research, strategic planning, and more.
Why does Leaf Trade subscribe to the Cannabiz Media License Database?
Leaf Trade subscribes to the Cannabiz Media Licensing Database for various strategic planning purposes, including growth planning. “We definitely use it for research,” shares Michael. “We are very focused on our trade order, and there is a plan of what markets we are going to, when and why.”
Market size and opportunities are easier to pinpoint for the Leaf Trade team using data from the Cannabiz Media Licensing Database. Michael explains, “We use the Cannabiz Media Licensing Database when planning markets. When you start using the license database and plugging in which licenses plug in where, that’s where it gets interesting. This is how we start our research on all markets.
What’s next for the leaf trade?
Leaf Trade is focused on strategic growth going forward. “We really got the majority of licensees east of Colorado, and we own Illinois, Ohio, Pennsylvania, and Massachusetts,” Michael says. “We started to focus on the west coast. We started reversing Arizona and Nevada. We’re looking at Colorado and California soon, and then we’ll add Michigan.
Leaf Trade has a track record of successful expansion and a plan to pursue a deliberate growth strategy. Michael shares, “We haven’t picked a bad market yet, and by bad I mean a market that doesn’t match Leaf Trade. We go slowly and steadily. What we don’t want to do is buy into market pressure and open markets before we’re ready. We’ve never lost a customer, so we want to make sure we keep the experience as good as it always has been for our customers.
The Leaf Trade team is also aware of the continuous changes taking place in the cannabis industry and the pressure for rapid growth. “Now that cannabis is becoming really big,” says Michael, “we see a lot of new people coming into the industry very quickly and being thrown into the fire. -cannabis that enter the industry and bring much more energy and insight.
“But I think there’s also a challenge – even if you watch a lot of MSO – growing as fast as it is fast is difficult. It’s a challenge to stay focused when the industry’s focus expands, but we’re making sure to stick to our core value proposition.
For more information on Leaf Trade and to hear additional insights from Michael, follow the link and listen to recent articles from Cannabiz Media Cannacurio Podcast episode featuring Michael as a special guest.
To learn more about how subscribing to the Cannabiz Media Licensing Database can help your business, like it helps Leaf Trade, follow the link and schedule a free demo.
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