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Cannabis companies flout state regulations to market products in a way that appeals to children – Medical Marijuana Program Connection


According to a new study by Journal of Alcohol and Drug Studies. This marketing is easily visible to people of all ages on social media platforms.

“I expected cannabis companies to be unlikely to fully adhere to existing guidelines,” says lead author Megan Moreno, MD, MSEd., MPH, division chief of general pediatrics and adolescent medicine at the University of Wisconsin-Madison. “Some cannabis companies generate dozens of social media posts a day, and there is currently no system in place to monitor or enforce these regulations. However, it was surprising how the presence of lines guidelines made a difference between states.

In their study, Moreno and colleagues evaluated a year of publicly posted posts on Facebook and Instagram by retail companies in four states where recreational marijuana use is legal (Alaska, Colorado, Oregon, and Washington ). They searched for both restricted content (such as branded promotions or discounts, overconsumption modeling, messages aimed at young people, and health benefits) and mandatory disclaimers (limited to ages 21 and older, avoiding impaired driving and health risks).

In total, the researchers assessed 2,660 publications from 14 companies. Although prohibited, discounts or promotions were found in approximately 35% of all messages. Overconsumption was…

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According to a new study by Journal of Alcohol and Drug Studies. This marketing is easily visible to people of all ages on social media platforms.

“I expected cannabis companies to be unlikely to fully adhere to existing guidelines,” says lead author Megan Moreno, MD, MSEd., MPH, division chief of general pediatrics and adolescent medicine at the University of Wisconsin-Madison. “Some cannabis companies generate dozens of social media posts a day, and there is currently no system in place to monitor or enforce these regulations. However, it was surprising how the presence of lines guidelines made a difference between states.

In their study, Moreno and colleagues evaluated a year of publicly posted posts on Facebook and Instagram by retail companies in four states where recreational marijuana use is legal (Alaska, Colorado, Oregon, and Washington ). They searched for both restricted content (such as branded promotions or discounts, overconsumption modeling, messages aimed at young people, and health benefits) and mandatory disclaimers (limited to ages 21 and older, avoiding impaired driving and health risks).

In total, the researchers assessed 2,660 publications from 14 companies. Although prohibited, discounts or promotions were found in approximately 35% of all messages. Overconsumption was…

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