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Brother International Drives Growth by Leveraging Cleo Integration Cloud Platform for Ecosystem Integration


ROCKFORD, Ill.–()–Brother gets more things done than any of us probably realize – indeed, they’ve made their whole company a gangbuster by making sure Brother is “on your side” in unexpected ways. As a result, their business ecosystem is constantly expanding.

Love the design or message on that hoodie or hat you’re wearing? Brother Industrial Products makes the garment printers that might have made it look cool. Arrival in a hospital? Brother Mobile Solutions may have been there to create your wristband or securely label your blood sample vial. Do you have a speeding ticket? Your traffic ticket may have been printed on a Brother machine. Admire an organized pantry with clearly labeled spices? Brother’s P-touch label makers may have been at work. Have you ever tasted a melty drink at your neighborhood convenience store? Brother’s gear motors often work behind the scenes to power these machines.

The company has experienced significant expansion in recent years, primarily driven by the accelerated growth of its Business Machines unit (printers, fax machines, etc.), the company’s largest division accounting for 50% of annual revenue . But growth is also coming from other lines, including the company’s Home Appliances, Industrial Products, Gear Motors and Mobile Solutions units. Brother is even in the nascent cannabis industry, providing energy-efficient gearmotors for automated sorting and cutting products.

The company sells its commercial products through a myriad of direct and indirect brick-and-mortar and online channels, including “big box” retailers like Best Buy, Office Depot and Staples, as well as through Amazon Marketplace. Home products, like sewing machines and embroidery systems, are channeled through independent dealers and distributors who sell these devices to craft and retail stores like Walmart, Target, Michaels, Jo -Ann or Hobby Lobby. Over the past five years or so, the company has also seen its direct sales of business printers and home sewing solutions increase 6 times through its increasingly popular network. website portal.

This multifaceted ecosystem of customers and partners, resellers and distributors constitutes a complex web of B2B, B2B2C and D2C (direct-to-consumer) relationships. Each of these partnerships is vital to revenue and valuable in extending the reach and impact of the Brother brand experience. Their effective management requires a highly reliable digital integration platform solution that provides agility, visibility and control over the company’s high volume of EDI transactions – over 85% of the company’s total sales volume relies on the IDE – and that’s where Cleo Integration Cloud Brother processes well over 25,000/day or 600,000 EDI transactions per month, and virtually all of them are processed through the Cleo Integration Cloud platform.

Brother International started using Cleo in 2014 as an on-premises integration solution, via a deployment implemented by Brother in-house. Impressed with the capabilities and realizing that Cleo’s ecosystem integration platform could do even more, in 2019 Senior Director of IT Rich McNaught and his team made the decision to migrate to the cloud version. of Cleo Integration Cloud, finding Cleo’s managed service offerings increasingly sensible and compelling. .

“We wanted to focus on the core competencies of expanding our business partnerships and growing the business through automation and modern ERP integration rather than spending time managing day-to-day maintenance and EDI monitoring. But we needed a reliable, proven partner to do that,” McNaught explained. “The Cleo team helped us move all of this complex integration work out of our in-house data center in favor of a managed services approach where we outsource the integration, map creation – everything to Cleo. “

Now what used to be a less efficient and longer onboarding process for new business partners, Brother can do it with the help of Cleo in a month. Now, not only are lead times predictable for Brother and its partners, but costs are also more predictable. Given Brother’s deal with Cleo, a fixed rate schedule is in place, so the company knows in advance what a new card will cost or what it will cost to onboard a new partner. Beyond the ability to build revenue-generating relationships faster, there are other financial benefits as well, including fewer charges against Brother for breaching SLAs.

“Our relationship with Cleo has dramatically improved our own relationships with our customers, because as we provide a better overall integration and EDI experience, we see a huge increase in customer satisfaction. Everyone involved can track real-time progress and status – no more guesswork,” McNaught emphasized.

Looking ahead, McNaught sees more opportunities and potential for Brother to expand its use of the Cleo Integration Cloud platform as the company strives to streamline and simplify ever-changing process flows. “I know Cleo can handle more than our EDI elements and we see possible roles for Cleo in our evolving data transformation, visibility enhancement, business intelligence and reporting initiatives, as well as across our e-commerce game.”

For Brother International Corporation, Cleo is a true partner who always has Brother’s interest at the forefront. “That’s one of the things I enjoyed the most,” McNaught said. “Cleo really leaned in and understood our unique situation and then came up with a solution in a creative way. They were very patient, transparent and honest throughout the process, which led to a wonderfully positive experience that we helps drive all of our business forward.”

About Brother International Corporation

Brother International Corporation has earned its reputation as a leading provider of home office and business products, home appliances for sewing and craft enthusiasts, and industrial solutions that are revolutionizing the way we live and work. . Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With global sales exceeding $6 billion, this global manufacturer was launched over 100 years ago. Bridgewater, New Jersey is Brother’s headquarters in the Americas. It has fully integrated sales, marketing, manufacturing, research and development capabilities located in the United States. In addition to its corporate headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

About Cleo Cloud Integration

Cleo Integration Cloud (CIC) is a cloud-based integration platform purpose-built to design, build, operate, and optimize critical ecosystem integration processes. The CIC platform provides end-to-end integration visibility across API, EDI and non-EDI integrations, giving technical and business users the confidence to quickly onboard trading partners, enable integration between applications and accelerate revenue-generating business processes. On the platform, businesses have the choice of self-service, managed services, or a blended approach, ensuring complete flexibility and control over their B2B integration strategy.

About Cleo

Cleo is an ecosystem integration software company focused on business outcomes, ensuring every customer’s potential is realized by delivering solutions that facilitate discovery and value creation through the movement and integration of data B2B business. Cleo provides customers with strategic “outside-in” visibility into critical end-to-end business flows occurring across their ecosystems of partners and customers, internal marketplaces and cloud applications, and site. Our solutions enable teams to drive business agility, accelerate onboarding, facilitate the modernization of key business processes, and capture new revenue streams by reimagining and remastering their digital ecosystem with robust technologies for application, B2B and data integration. For more information, visit www.cleo.com or call +1.815.282.7695.



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