At the start of 2022, cannabis e-commerce is expected to be the dominant trend that will shape the future of our industry. When deciding how to sell cannabis products online, retailers either sell in a third-party marketplace or create their own website. Both options have advantages and disadvantages, and while one size is certainly not suitable for everyone, cannabis retailers who are serious about growing their online business should have their own e-commerce website as well as a strong online presence. Consumers these days tend to find, browse, and buy seamlessly across different devices – and with their limitations, third-party platforms should only be an incidental part of your omnichannel retail strategy. Here are 5 benefits of owning an independent ecommerce website:
1. Ownership of customer data and mailing lists for direct marketing
The most valuable benefit of having your own eCommerce website is that you can market it directly to visitors and customers online. Unlike a third-party marketplace where the buyer of “your product” becomes a customer of that platform, selling directly to cannabis consumers on your own website means that you can collect their contact details and have unlimited access to data relevant to the platform. decision making. With customers’ email addresses, you can send them marketing promotions, offer discounts, and announce new products in regular newsletters.
Since you own all the customer data, it becomes easier to target your ideal consumers. Plus, you have more opportunities to deliver a personalized experience and wow them with creative marketing campaigns. You can tailor your cannabis retail marketing strategy to meet customer needs and offer them promotions based on specific buying behavior. Regular communication with buyers is necessary to increase the results of your cannabis business, as it is always easier and cheaper to retain existing customers than to acquire new ones.
2. Improved brand visibility, recognition and loyalty
Cannabis products in a third market are listed generically and there is little room for customization. In fact, the market brand always stays in the foreground and customers assume that your product belongs to the third party platform without even realizing that your brand exists. This makes it nearly impossible to raise awareness and recognition for your cannabis retail store as you have to compromise on the personalized brand experience and customers get used to the third-party market platform.
Running your own cannabis e-commerce website gives you complete control over how it looks, what it says, and how it works. The possibilities are endless – you can even capitalize on SEO tactics by creating relevant content that can be indexed by Google and shows up in search results; and by adding features that drive organic traffic to your website and help you build brand loyalty. You can even enhance your brand during the unboxing experience and use custom packaging for pickup or delivery orders to leave a lasting impression on customers. Best of all, your brand remembers your cannabis product, not a third-party market.
3. Local SEO authority to eliminate the competition
Having your own e-commerce website for your cannabis retail store gives you better opportunities to leverage search engine marketing and build digital authority in your area. When a consumer searches for a particular cannabis product on Google, most results tend to show a third-party market platform or a cannabis company that does a better job with SEO to rank higher in the results of research. With advanced native e-commerce tools and product content optimized for local SEO, your website will rank higher than your competition in a target location, enticing people to click and buy directly from your ecommerce platform.
Another obvious benefit is the ability to run a blog and add more pages to your website. By creating regular blog posts for your cannabis website, you can use SEO best practices to improve organic traffic flow. You can even offer customers the option to leave reviews. This user-generated content will also help improve the visibility of your e-commerce website for cannabis products in your area.
4. Reports and analytics to retarget customers and build relationships
An independent cannabis e-commerce website will help you better understand your customers. Information, including demographics such as age, gender, location, and how they found your website, will help you analyze their behavior and influence their future purchases. Not only will you receive such customer information, but you’ll also know where customers who didn’t make the final purchase abandoned your website. This provides retargeting and upselling opportunities with customer data such as the product they clicked on, abandoned cart details etc. Additionally, if you have a specific traffic source that attracts good customers to your cannabis ecommerce platform, you can focus your efforts on those channels and maximize your profits.
With improved data analytics, not only would you know who bought you cannabis in the past, but also what they bought, how much they spent and what interests them, which will help increase the number of loyal customers. . This information can also help you improve your ecommerce platform, optimize the website, increase conversions, and drive sales. For example, your homepage may be cluttered and your user-friendly website may lack a design, or your checkout process may lack the payment options that your target buyers have come to expect. All of this information will help you improve the online cannabis experience and build a lasting relationship with your customers.
5. Flexibility with design, customer experience and the cannabis ecosystem
With out-of-the-box e-commerce platforms like Buddi or tailor-made eCommerce powered by WooCommerce like Dabber, building a cannabis e-commerce website can be a fairly quick and straightforward process. With several plug-and-play options available for display menus and the flexibility to integrate with various other software solutions in the cannabis ecosystem, you can design your website in a way that reflects your values. brand and the customer experience you want to deliver. You will always remain in control of your online cannabis business and will not be at the mercy of a third party market that could lock you in with their deceptive all-in-one solutions and charge you a substantial commission for better visibility of your products on their platforms.
Own your cannabis e-commerce and grow your business
Think about all the money you’ll save by not paying any commission to third-party marketplaces. You can reinvest all those extra profits back into your own ecommerce business, improve the online experience, enjoy the best. technological solutions for cannabis, choose the options that best suit your needs and grow your business. The future of e-commerce in cannabis is here, and the choice is yours. Click below to start now.
#Reasons #Cannabis #Retailers #Ecommerce #Website