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5 Effective Ways to Promote a Cannabis brand on Social Media (and avoid shadowbanning)

– Advertising –

Improving brand visibility is not child’s play. Content creators need to roll up their sleeves and work diligently to build their social media presence. However, while doing so, they must also follow certain rules to ensure that their posts do not conflict with the community guidelines of the various social media channels. Instagram is undoubtedly one of the most used social media to improve their reach and strengthen their image. Indeed, a well-established presence on this platform can do wonders for a business.

However, for cannabis entrepreneurs, the situation can get a little daunting. Instagram for cannabis stores has become problematic primarily due to its stranglehold on cannabis businesses. This can be seen in the form of a phantom ban on content from these companies, hampering their efforts to improve their reach on this popular platform. Surely there must be a way around this. More importantly, what does shadowban entail?

What is Shadowbanning?

It’s about blocking a specific user’s content on social media in a way that the user doesn’t know it’s happening. Once shadowbanned, social media platforms like Facebook, TikTok, or Instagram will block your posts from appearing on hashtags. If you’re shadowbanned on IG, your posts won’t show up on other people’s feeds until those people follow you.

Simply put; shadowbanning is the ultimate nightmare for content creators and marketers. This significantly reduces your page’s ability to be found by new subscribers. Worse still, you won’t even get a notification from Instagram that you’re shadowbanned. The smart algorithm will quietly do its job, leaving you stuck in the dark.

If Instagram repeatedly deletes your posts because they go against their community guidelines, you may find that your entire account will soon be permanently deleted. Suffice to say that you do not want this to happen in any way. So how can you get away with it? Well, by following some tips and tricks.

Instagram for Cannabis Store – How to Use the Algorithm to Your Advantage

Let’s call a spade a spade. If you are a business operating with the cannabis industry and you post images of cannabis and its products, Instagram will not like them. Therefore, you will have to bear the burden of being shadowbanned. But you cannot deny that this social media platform is an important part of your social media marketing strategy. Below are tips you can use to promote your business.

1. Emphasize diversity of content

First, assess what your business offers customers. Then, compile a bunch of photos and videos that reflect your customer experiences and your brand vision. When you discover how your brand meets the needs of its customers, you will be able to discover the customer experience that your company presents.

In this perspective, share images of your staff, the activities of the dispensary, the distinctions you have received and what you advocate. All of this should express the lifestyle your audience wants to experience when interacting with your brand. Your goal should be to actively help grow cannabis on Instagram instead of just flaunting your products. In short, share your lifestyle, experiences and people on the IG page.

2. Take advantage of Instagram tools

There is no shortage of tools that Instagram provides to brands. You can use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to improve your engagement with your audience and help them get to know you better. All of these tools have different features and are great for promoting your brand in different ways.

For example, by using Instagram Guides, you can provide more comprehensive content like tutorials and frequently asked questions. With Reels, you can create incredibly captivating 15-30 second videos about your brand and publish them. If you want to post long-form video content, feel free to use IGTV.

3. Become a responsible user of the hashtag

Here’s where you need to tread with caution. You cannot use popular hashtags like #cannabis, #weed, #cannabiscommunity and many more on your posts. It’s a surefire way to get yourself shadowbanned. You need to word your hashtags carefully, even if that means removing cannabis hashtags altogether. Innovate and use unique words like C*nnabis on your Facebook and Instagram pages. Instead of weed, write ouid or st0ner for a stoner.

4. Make your content informative

Who doesn’t like to acquire knowledge and information? Facebook and Instagram are always up for it. Accredited publications that provide cannabis studies and research are not prohibited primarily because they are educational in nature. Take inspiration from these educational accounts and adapt your content to educate people about terpene interactions and legal rules. It will give you an air of authority. Transmit new knowledge to your subscribers in each of your videos.

Today, hemp and cannabis companies are making progress in removing the stereotypes associated with these products. This also means that there is a lot of incorrect information about cannabis and hemp products that needs to be rectified. Take advantage of this and start building trust with your audience.

5. Don’t Make Mistakes You Can Easily Avoid

You will find that Instagram’s environment for cannabis stores becomes more unfavorable for your business if you continue to make mistakes regarding your content on this platform. Here are some of the errors that you can correct.


Don’t fall into the trap of taking inspiration from a successful company promoting their cannabis-related sales content on IG. Be aware that according to Instagram’s rules, posting any cannabis-related product or service is not okay. Finally, learn about new rules and regulations so you don’t get confused.

Article source:

– Advertising –THC University

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